Case study
How a WordPress marketplace, an expert-run events and coaching system, and more than a dozen automations power an online community for writers.
Prolific Writers Life connects writers with industry experts, events and resources to help them finish their writing projects. Members subscribe to the community, and experts in the writing industry sell workshops and coaching through the platform.
The founders wanted to grow the platform into a marketplace where experts could schedule and sell their own workshops and coaching, create new services for authors, and keep day-to-day operations manageable for a small team. That meant a smooth experience for experts and members, reliable data behind the scenes, and a safe way to release changes.
As lead WordPress engineer and technical consultant on the WordPress membership platform, I worked directly with the founders on everything from solution architecture and development to product strategy, deployments and ongoing care.
What I built
I customised and extended WC Vendors Pro with separate workflows for events and coaching, including custom submission forms with validation, product templates, automatic category management and a clearer vendor dashboard with contextual help.
FooEvents is integrated into the vendor dashboard, so experts can schedule, manage and sell workshops to members and guests. Event details such as dates, times, time zones, organiser information and Zoom links are stored reliably, and attendees get branded tickets, confirmation pages, emails and calendar integration. I also designed a solution so attendees can see workshop times in their own time zone.
WooCommerce handles the community’s monthly and annual memberships, with trials, renewals and on-hold subscriptions managed automatically.
More than a dozen Make.com automations move data between WordPress, WooCommerce, FluentCRM, Notion, Google Sheets and Eventbrite, so the team always works from up-to-date information.
Together with the founders, I helped design a suite of services for authors: website care and maintenance plans, website setup and makeovers, and blog and newsletter consultations, including service tiers, pricing, product listings and marketing assets.
Changes move through structured staging and production workflows with deployment checklists, supported by an automated staging-to-production sync built with Make.com, webhooks and WP-CLI. Cooldown logic prevents overlapping runs, so one sync always finishes before the next begins.
Proactive maintenance, performance tuning and code refactoring keep the platform fast and reliable, including updating deprecated plugin hooks to stay compatible with new releases.
Automations
A few of the workflows running behind the scenes.
WooCommerce subscriptions and membership changes kept up to date in the team’s Notion workspace.
New orders and product updates recorded automatically, with no copying between systems.
Trial cancellations and on-hold subscriptions picked up and handled automatically.
New FluentCRM contacts synced to Google Sheets for the team to work from.
Free events published to Eventbrite to reach a wider audience.
Applications and support requests routed straight into the right Notion database.
The result
Quality is what sets Mo apart. When we reviewed his code, it held up: clean, secure and well built. He does things properly the first time, which saves us time and headaches.
Bob HaataiaCo-founder, Prolific Writers Life“I had the pleasure of working with Khan on a project integrating FooEvents and WC Vendors within our WordPress platform. His work enabled our writing industry Experts to easily create and manage events, streamlining operations and enhancing the user experience. What stood out was Khan’s calm, soft-spoken demeanor and his ability to truly listen. He took the time to understand our needs and delivered a smooth, intuitive interface our Experts love. Khan combines strong technical skills with a thoughtful, user-focused approach and continues to support us with proactive maintenance and performance tuning. I’d highly recommend him for any WordPress or plugin-based development work.”
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